Top 20 Awful Celebrity Fashion Lines
#20: It’s Giving
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Doja Cat
Doja Cat released a clothing line in 2022 under the moniker “It’s Giving.” Controversy upon its announced release centered around the pop star stealing the title from an influencer, but that’s debatable. What isn’t debatable is that you probably shouldn’t order any of these pieces of clothing if you’re living in a northern climate. What is the clothing line “giving,” you ask? Not much coverage and an overall cheap look (though that might be intentional). With such genius designs as cropped tanks emblazoned with the word “Yes” or “It’s Giving,” the line provides items to complement these tops in its visible white thongs and jockstraps. Maybe steer away from these when meeting your inlaws for the first time.
#19: Lena Dunham for 11 Honoré
Lena Dunham
This one initially had a lot of folks up in arms over the collaboration, as 11 Honore is a luxury plus-size clothing line, and Lena Dunham is reportedly a size 14, which is really borderline plus-size. The 11 Honore brand itself only carries sizes 12 to 24, which also irks some as competing fashion lines go up to size 40. The Lena Dunham line itself was called lackluster and overall dull, reminiscent of typical shapeless plus-size wear found in any department store. Conjure a mental image of “mom’s night on the town” and you’ll get there. The controversy remained mostly with the choice of celebrity, however. Dunham hasn’t been one to mince words about her body, and no one appreciated it this time either.
#18: Fetish
Eve
In 2003, pop star turned sitcom actress Eve launched “Fetish,” a clothing line marketed to “contemporary women.” The launch proved successful, albeit perhaps a little too much for partner Innovo Group, which reportedly had issues fulfilling millions of dollars in orders around release time. The partnership was severed and the line was expected to relaunch with a new partner and refocused style in tow, but “Fetish” was ultimately discontinued in 2009. The line itself was fairly typical in appearance, and became sought after for denim and bags more than anything else. However, in all honesty, it wasn’t quite an unseen or innovative style.
#17: SKIMS
Kim Kardashian
This one is definitely advertised as a huge success, and to be fair, it is raking in the big bucks. SKIMS is a line of shapewear that caters to multiple sizes and skin tones, claiming accessibility for everyone. Everyone who can afford it, that is. A short venture into some customer reviews reveals the seedy underbelly of this venture - reports of horrible service, impossible returns, flimsy quality, unflattering items and an overall waste of money. One review claimed the shapewear is great if you don’t intend to move too much, as bunching is excessive. What you see isn’t always what you get.
#16: Situation Nation
Mike “The Situation” Sorrentino
Remember “Jersey Shore?” In 2011, Mike “The Situation” Sorrentino threw his hat into the fashion ring, for anyone who wanted to dress like a doo-...uh, we mean an upstanding citizen of the Jersey Shore area. TMZ pointed out that the merchandise really closely resembled Jimmy Buffett’s Margaritaville clothing, which is marketed as “casual lifestyle” wear. The line, called “Situation Nation” did not leave a lasting mark on couture; its former website is now defunct. However, Mr. The Situation persisted, and you can now purchase your Sitch merch on thesituationstore.com, should you feel inclined to wear tees adorned with such clever sayings as “Gym. Tan. Laundry” or “Don’t Be a Chooch.”
#15: Vokal
Nelly
Vokal launched in 1997 by rapper Nelly, his cousin Abayomi Jamil Martin and friend Nick Loftis. The initial idea behind the line was that big marketing campaigns and logos weren’t necessary. This is reflected in Vokal’s first items - t-shirts promoting Nelly’s rap crew St-Lunatics - being sold at concerts or out of the trunks of cars. The brand’s sales increased with Nelly’s popularity and launched its first official line in 2001. Following a copyright dispute in 2004, the line shut down in 2007. Vokal featured mostly, as Martin put it, “innovative denim wear and trendy t-shirts.” But Vokal’s clothing wasn’t anything new. The women’s denim line, Apple Bottoms, is still alive and kicking. You can wear them with your “boots with the fur.”
#14: Mblem
Mandy Moore
Eternally wholesome Mandy Moore had her own shot at the fashion world with 2005’s Mblem line. It initially consisted of arguably overpriced $50 t-shirts, eventually branching out into other clothing items. Moore was focused on clothing for taller women, being 5 '10” herself. The line was sold in higher-end stores, such as Bloomingdale’s and Nordstrom. Without too much detail, the closure was announced in 2009. Moore implied in interviews that partnership with The Loft Entertainment wasn’t quite what she had hoped for. She claimed that she would consider a return to fashion should she have “a great partnership that could represent a true reflection of me and my ideas and you know that wasn’t happening.”
#13: Malibu Dave
David Hasselhoff
When you think fashion, you immediately think David Hasselhoff, right? The “Malibu Dave” fashion line was originally released in 2006, but quickly tanked and disappeared. It was basically leisurely beachwear - t-shirts, shorts, etc. In 2022, a post of The Hoff’s official Facebook page featured a short interview with Dave stating the inspiration behind Malibu Dave. It implies a pending release of the line, as though 2006 never happened. Dave claims his inspiration lies in the natural, ethereal beauties of nature… nah, just kidding, he just says it’s inspired by Malibu, himself and “Baywatch.” Despite this, the line is nowhere to be found! But you can buy from The Hoff Store website, should you need a poster that says “Party Your Hasselhoff.”
#12: Lindsay Lohan for Ungaro
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Lindsay Lohan
In 2009, someone decided it was a great idea to give Lindsay Lohan a turn as an artistic advisor for French fashion great Ungaro. It was an odd choice, as critics were quick to point out. The designs failed to impress the fickle fashionista crowd. Emanuel Ungaro himself (who had resigned in 2005 and separated from his namesake label) was quoted as saying that “Lohan’s collaboration was a disaster” and that his former fashion house was “losing its soul.” Ouch. Lohan was a no-show at the second fashion show, and then CEO Mounir Mouffarige resigned shortly after the fiasco. Designs were really lackluster and went against the colors that were fashionable for that particular season.
#11: The Katherine Heigl Collection
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Katherine Heigl
In 2007, Katherine Heigl was at the height of her “Grey’s Anatomy” fame and was rapidly becoming something of an “it” girl in Hollywood. In that same year, Heigl released a line of fashionable medical scrubs, stating that she “wanted to create a line of scrubs that would allow women to infuse some of their personality and style into their work apparel.” It’s a decent idea, and the designs themselves were interesting. However, it seems the line never really went anywhere, as info is scarce. Is it perhaps because Heigl’s reputation took a massive hit following an incendiary interview with “Vanity Fair” in 2008? Maybe.
#10: Bitten
Sarah Jessica Parker
It shouldn’t come as a surprise that Sarah Jessica Parker threw her feathered hat in the fashion ring in 2007. “Sex and the City” having ended in 2004 and left its mark on the runway realm, SJP’s fashion line “Bitten” was sold in Steve & Barry’s, a former retail clothing chain store. The advantage of the “Bitten” brand was its affordability, with many items priced around $19.95 and under, thus making it available to the laypeople. The disadvantage was that the line offered nothing new or innovative - it was mostly run-of-the-mill basics, leading some to wonder if it would have sold at all had it not had a celebrity endorsing it. Steve & Barry’s shut down in 2009, and took with it SJP’s Bitten.
#9: The Kardashian Kollection
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The Kardashians
The Kardashians appear more than once on this list, because they are everywhere. However, being everywhere doesn’t mean succeeding everywhere. In 2011, the family launched its “Kardashian Kollection” (collection with a K, how clever), partnering with Sears. The problems with the line were a-plenty, including allegations of foreign sweatshop manufacturing, rapidly dwindling sales resulting in hefty in-store liquidations, and cheaply made clothes that drew comparison to inexpensive Halloween costumes. Us lowly folk can spot a rip-off a mile away! The line went defunct in 2015. The trio of Khloe, Kourtney and Kim’s previous 2006 venture, Dash clothing, permanently shut its doors in 2018.
#8: Dollhouse
Paris Hilton
Paris Hilton has arguably dabbled in everything at this point, so her fashion line was no surprise to anyone. What is surprising, however, is the amount of pieces that featured her name and/or face on them. But let’s be honest, what were we expecting from the overly publicized heiress? The 2000s were Hilton’s heyday. In 2007, her clothing line “Dollhouse” was released at Kitson boutiques (a 2000s celebrity shopping staple). Hilton claimed she wanted to “make her fashions available to [everyone].” Well, if you wanted a top with a picture of her face on it, or a dress you’d wear once and then push to the back of your closet, you were definitely in luck. The line shockingly faded away with the aughts.
#7: Miley Cyrus & Max Azria
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Miley Cyrus
In 2009, Miley Cyrus, Max Azria and Walmart teamed up for a youth fashion line. Keep in mind that in 2009, Cyrus was still a typical teenager and not inappropriate for kids. The line was said to be influenced by “edgy UK style” and was affordably priced. However, some pointed out that nothing was new in the designs, and most were just revamped versions of prior fashions. Cheaping out was perhaps not a great choice - the Miley Cyrus jewelry line was recalled for dangerous levels of the metal cadmium in 2010. The collaboration was canceled when Cyrus was told she had to choose weed or Walmart. And as she said in her own words, “you see what I did — I chose weed."
#6: Sweetface
Jennifer Lopez
Jennifer Lopez has dabbled in fashion a few times, beginning in 2001 with the J.Lo line. In 2005, she introduced Sweetface during New York Fashion Week. The fashion line was a partnership with Tommy Hilfiger’s brother, and ultimately failed to impress due to cheap manufacturing and high prices. A quick glance at the release’s “highlights” feature a lot of layering, furs, lace and perhaps the only truly impressive moment in the show - Naomi Campbell. Sweetface didn’t last long, and in retrospect, Lopez has admitted that it was a low point in her career in general, blaming it on lack of creative control. Don’t be fooled by the rocks that she got - she didn’t design them.
#5: Yeezy
Kanye West
Kanye is… Kanye. Yeezy was arguably best known for its 2015 collaboration with Adidas, which featured some interesting designs to say the least. However, the sportswear giant decided to part ways with Ye after the latter made some rather derogatory posts on Twitter (or X). Merch was still available as of 2023 as there were still some unreleased designs. Yeezy still exists, however, as was made apparent during Super Bowl LVIII, when Kanye appeared in a bizarre commercial. He was clearly in the back of a car, lazily saying the commercial spot cost so much that they had to skimp on the actual ad. He then promotes his site, yeezy.com, which when visited features 13 items, most of them t-shirts promoting his album.
#4: LL Cool J for Sears
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LL Cool J
In 2008, rapper/actor LL Cool J teamed up with Sears to design the cleverly named “LL Cool J for Sears” clothing line. The line for youths featured affordable pieces, including $22 t-shirts and $50 denim. Ladies may “love Cool J,” but they weren’t included in his fashion line, unfortunately. Within months, there were already 40% off sales on the items, meaning it perhaps wasn’t quite what Sears or Mr. Cool J were hoping for. The collaboration was odd to begin with, as Sears doesn’t exactly scream “Cool,” does it? It may not be the first stop for children’s clothing either. Would it have been more successful had it been aimed at everyone’s grandparents? Perhaps.
#3: 6126
Lindsay Lohan
Round two! Lindsay Lohan’s name isn’t quite synonymous with fashion, but she has been involved in multiple collaborations in the design field. However, she hasn’t been easy to work with, according to multiple sources. This was likely what happened with the 6126 line, which began in 2008 as a luxury leggings line. The name represents the birth date of Marilyn Monroe, June 1, 1926. Whether Monroe would have worn overpriced leggings is up for debate. The company’s “Mr.President” leggings (featuring questionable leather knee pads) sold for around $142, with other designs around the $100 mark. Ouch. Lohan left the company in 2010, and sued them in 2013 (to unknown results). Lohan has been sporadically involved in fashion design since, in a more subtle capacity.
#2: House of Deréon
Beyoncé Knowles & Tina Lawson
House of Deréon was a fashion line launched in 2006 by Beyonce and her mom. The line was said to be influenced by generations of women in the pop star’s family, combining looks from the 00s, 1970s and 1940s. The company tried to widen its output with homewares and such, but ultimately had to call it quits just a few years after its release. Why? Some blame lackluster clothing, difficulty finding an exact demographic, or perhaps it was the controversial use of very young models in very inappropriate outfits for advertisements. From an outsider’s perspective, the company could perhaps have used more enthusiastic spokesmanship, as is evident in the deadpan House of Dereon bedding promo starring Bey’s mom, Tina.
#1: Heidi Montag
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Heidiwood
Remember Heidi Montag? Well, in 2008, Montag signed on for a one-year contract with now-defunct clothing store Anchor Blue. The contract was not renewed. When the line, named “Heidiwood,” was launched, critiques were not so nice… actually they lit the match to draw attention to the dumpster fire. Montag’s line featured scant clothing items that left nothing to the imagination, and though priced affordably, were reportedly awful in quality. One critic went as far as to say clothing may be pricier at Gap, but at least it’s “unlikely to give you a rash.” And in the blink of an eye, Heidiwood was gone. Blue Anchor politely claimed creative differences. Montag was free to turn to her plethora of other unnecessary career attempts.
Would you wear any of these fashion lines? Let us know in the comments!
