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How Old Spice Marketed Cool Deodorant

Why is the American brand ‘Old Spice’ the king of its field? In this episode of Context is king, Rebecca Brayton reveals the key characteristics that help this brand stand out. Humorous wit and the bright and surreal clips of the brand’s ads are only a fraction of the reasons why Old Spice got so popular over the years. Watch this video to learn more about Old Spice’s secrets to branding success!
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