Top 10 Product Redesign Fails
5 Company Rebrands That Saved Them & 5 That Confused Everyone
VOICE OVER: Emily Brayton
WRITTEN BY: Aidan Johnson
From transforming struggling brands into household names to bewildering customers and investors alike, company rebrandings can make or break a business's future. We're diving into some of the most dramatic corporate reinventions — the brilliant moves that revived iconic companies and the baffling missteps that left everyone scratching their heads. Discover how Abercrombie & Fitch's inclusive shift and Dunkin's coffee focus saved their reputations, while infamous flops like Twitter's switch to “X” and Netflix's Qwikster split confused loyal fans. Which rebrandings do you think hit the mark or missed the target? Let us know in the comments! read more...
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