Jack Daniel's Tennessee Honey Liqueur: Master Taster Jeff Norman

VOICE OVER: Rebecca Brayton
It has been over a decade since famed whiskey maker Jack Daniel's has released a new product. But lucky for fans everywhere, they have recently done just that: Jack Daniel's Tennessee Honey is a lighter take on their traditional Old No. 7, and it boasts the subtle flavors of vanilla and caramel. This liqueur is great served with lemonade, ginger ale or even drizzled over vanilla bean ice cream. In this video, chats with Jack Daniel's Master Taster Jeff Norman about the company's newest offering, Tennessee Honey. We talk about how it is made, best served and who the target audience is for this new spirit.