VOICE OVER: Ryan Wild
WRITTEN BY: Lindsey Clouse
When brands try to update their image, sometimes they miss the mark completely! Join us as we count down our picks for the logo redesigns that left customers confused, angry, or just plain unimpressed. From six-day disasters to multi-million dollar mistakes, these rebrands prove that newer isn't always better! Our countdown includes Gap's swift social media roasting, MySpace's blank space fiasco, Weight Watchers' confusing "WW" rebrand, Royal Mail's brief "Consignia" era, and Hershey's unfortunately suggestive Kiss icon. Which redesign do you think was the most spectacular failure? Let us know in the comments below! read more...