Top 10 Worst Slogans

RELATED VIDEOS

Share

Top 10 Worst Slogans

VOICE OVER: Rebecca Brayton
Script written by William Regot

These slogans make us roll our eyes and, in some cases, raise troubling questions. Join http://www.WatchMojo.com as we count down our picks for the top 10 worst slogans. For this list, we're looking at the ineffective taglines of advertising campaigns that have been the subject of ridicule or controversy.

Special thanks to our users drewbrown for submitting the idea using our interactive suggestion tool at http://www.WatchMojo.comsuggest
Transcript
Script written by William Regot

Top 10 Worst Slogans


These slogans make us roll our eyes and, in some cases, raise troubling questions. Welcome to WatchMojo.com, and today we’re counting down our picks for the top 10 worst slogans.

For this list, we’re looking at the ineffective taglines of advertising campaigns that have been the subject of ridicule or controversy.

#10: “Touching is good.”
Nintendo DS

In the mid-noughties, Nintendo rolled out this slogan to highlight the interactive touch-based features of its latest portable console, the Nintendo DS. Part of a 40 million dollar campaign aimed at teenagers and older gamers, Nintendo wanted to come off as edgy - but ended up coming off as creepy. While it’s nice that Nintendo was trying break away from its reputation as kid friendly, it might’ve been more helpful to go with something that didn’t send off Chester the Molester vibes.

#9: “Enjoy the Go.”
Charmin

We understand that it’s hard to make toilet paper sound (and look) appealing, but this slogan is just ridiculous. Charmin’s “Enjoy the go” campaign features cartoon bears that we can only assume are based on the old colloquialism: “Do bears shit in the woods?” These bears lead happy lives because of the soft, durable toilet paper that promises that we too can have an enjoyable bathroom experience while using Charmin. While going to the bathroom is a necessary action we all have to do - except for real-life bears; they go in the woods - it’s not generally considered a fun experience. Frankly, bathroom time shouldn't be fun time and if anything, it’s disturbing that Charmin thinks otherwise.

#8: “What can Brown do for you?”
United Parcel Service, Inc. (UPS)

United Parcel Service came up with this tagline in 2002 to showcase the wide array of services they offer. The package delivery company would like us to associate their uniforms and dedication with the color brown, but unfortunately for them, we also associate that color with something else… The slogan has been the butt of several jokes and was even lampooned in a “Mad TV” sketch. In 2010, UPS changed their slogan to “We (heart) logistics,” which is, sadly, a step up.

#7: “Keep on sucking!”
Jolly Rancher

In this bleak 2015 campaign, Jolly Rancher tells millennials that life is full of unfair hardships and the only way to roll with the punches is to “keep on sucking,” - Jolly Rancher’s hard candy, that is. The slogan is nothing more than a lazy pun, which is matched in its laziness by the crudely drawn animated pieces of fruit that appear in the Jolly Rancher commercials. It also seems socially irresponsible for the future to encourage young people to continue sucking at what they do, but maybe that’s just our interpretation…

#6: “Have a happy period.”
Always

Looking for a way to sell their brand of maxi pads, Always tried to put a positive spin on that time of the month in 2007. However, the slogan was considered tone-deaf for suggesting that periods could be a pleasant experience as long as you’ve got the right kind of feminine hygiene product at your disposal. Backlash to the stupidity of the slogan prompted a hilariously angry open letter written by former copywriter Wendi Aarons and addressed to a fictional brand manager at Procter & Gamble, James Thatcher, which quickly went viral.

#5: “The more you play with it, the harder it gets.”
Sega Mega Drive

Yet another example of an inappropriate slogan for a video game console, this one was featured in a European print ad for the 16-bit Sega Mega Drive in. Toward the top of the ad, there’s a picture of a shaking hand grabbing hold of a joystick, just in case the subtlety of the slogan’s message had been lost on the reader. The double entendre reference to masturbation was a cheap way to get attention, and only reinforced the idea that gamers are geeky losers who are solely interested in touching themselves.

#4: “If it doesn’t get all over the place, it doesn’t belong in your face.”
Carl’s Jr.

Fast food company Carl’s Jr. adopted this slogan in the mid-1990s as part of their first efforts to use sex to sell hamburgers. In their commercials, young attractive people would seductively eat hamburgers, but the burgers were so big and messy the food would spill all over them. What Carl’s Jr. didn’t seem to understand is that customers want their food to go exclusively in their faces, because, after all, that’s what they paid for. When TV audiences complained about their commercials using this slogan, the company trolled them, telling them if they didn’t want to see burger commercials with sloppy imagery, they should watch PBS instead.

#3: “More doctors smoke Camels than any other cigarette.”
Camel

Given what we know about the dangers of smoking, this slogan seems absurd today, but in the 1940s, Camel began an almost decade-long campaign that sought the expertise of the medical community to prove their brand was the healthiest. In their ads, they claimed that the majority of doctors surveyed preferred Camels to all other cigarette brands because of their mildness and flavor. However, the real reason for the preference could have been because Camel’s parent company, RJ Reynolds, conducted the survey and offered doctors free Camels for their participation.

#2: “The perfect beer for removing ‘no’ from your vocabulary for the night.”
Bud Light

This slogan was part of Bud Light’s “#UpForWhatever” campaign, which was supposed to encourage people to be more open to new experiences. However, they forgot to consider the times where it is appropriate to say “no,” such as when you’re trying to decide if it’s okay to get behind the wheel of a car after a night of heavy drinking. The slogan was met with backlash from online activists who thought it was promoting sexual assault by undermining the idea that “no means no.” After massive pushback on social media, Bud Light removed the offensive slogan from its bottles and issued an apology.

Before we unveil our top pick, here are a few honorable mentions.
“Make 7 Up Yours.”
7 Up
“Probably the best beer in the world.”
Carlsberg
“Reach out and touch someone.”
AT&T
“What beer drinkers drink when they’re not drinking beer.”
O’Doul’s

#1: “It’s not for women.”
Dr Pepper TEN

Wanting to market their diet soft drink with 10 calories to men, Dr. Pepper raised a few eyebrows with this curious slogan, which explicitly tells women that the soda isn’t meant for them. Unsurprisingly, the strategy backfired, as many critics accused the company of being sexist. Executives at Dr. Pepper defended the tagline, claiming that its ad campaign was meant to be tongue-in-cheek. The moral of this story seems to be that if you’re trying to introduce a new, untested product, then it’s probably not wise to exclude half the population from your target audience.

Do you agree with our list? What do you think is the worst slogan? For more entertaining top 10s published every day, be sure to subscribe to WatchMojo.com.

Comments