Top 10 Marketing Fails: Coke, Ford, Netflix

Top 10 Marketing Fails: Coke, Ford, Netflix

VOICE OVER: Rebecca Brayton
They seemed like such good ideas... At the time. Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. Whether they're creeping out audiences, offending special interest groups, losing money for their businesses or are just plain weird, these marketing choices have been some of the worst in history. What possessed a hugely successful, century-old company to completely change their product? Why did a well-known auto manufacturer make cars to compete with themselves? What made a $16 billion corporation shun its core business? It really makes you scratch your head and wonder: what were they thinking? In this video, counts down our picks for the top 10 worst marketing mishaps in history. read more...