In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about the failure (and success) of new coke.
wmlive, hipmojo, business, tech, Askhan Karbasfrooshan, advertising, marketing, ads, commercials, failures, fail, sales, public relations, PR, brands, New Coke, Harold J. Simpkins, Concordia University, John Molson School of Business, JMSB