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VOICE OVER: Rebecca Brayton
With all the advertising we see on a daily basis, everyone can spot a great ad. You know an ad is useless if you can't even remember what it was for. Great advertising should alter your perception of a product. A consumer needs to be interested, surprised, and the ad needs to be simple. Most importantly, the ad has to make you want to buy the product, otherwise it's a waste. In this video, http://www.WatchMojo.com speaks with Terry O'Reilly to learn more about what makes a great ad, and we find out why the Mac vs. PC campaign is an example of successful advertising. For more information, click Here adsbusinessThe Age of PersuasionTerry O'ReillyauthorsbookscommercialsconsumersmarketingComments ∧
