Evolution of Advertising: Product Placement

VOICE OVER: Rebecca Brayton

Product placement is one of the oldest forms of advertising, with brand names being written into television and movie scripts since the days of Amos 'n' Andy. Branded content is an extension of this idea, where the line between advertising and entertainment is blurred. While the advertising world has learned how to use these successfully, social media websites are more of a challenge. In this video, http://www.WatchMojo.com speaks with Terry O'Reilly to learn more about the history of product placement and branded content, and to find our how YouTube and social media sites are affecting the advertising world. For more information, click Here

ads business The Age of Persuasion Terry O'Reilly authors books commercials consumers product placement branded content social medias YouTube Mad Men radio tv The Apprentice

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