Another Top 10 Super Bowl Commercials of 2020
#10: “The Heist”
Porsche Taycan Turbo S
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Now this is a job with perks! In Porsche’s second ever Super Bowl commercial, security staff at the Porsche Museum in Stuttgart, Germany, borrow the exhibits to catch a car thief. Showcasing their first all-electric vehicle, the Taycan Turbo S, the ad packs in iconic Porsche legends like the 917K and 918 Spyder. Oh yeah, and a tractor. The actual drivers included record-breaking German drifter Harald Müller and Porsche test driver Lars Kern. Sleek and stylish, it’s a commercial that captures everything Porsche is known for - while winning a few laughs along the way. Turns out, the thief is really one of their own . . . SB [00:02:08 “Who wants to be that bad guy next?” “I’ll take that, thanks.” “What?!”] Best job ever, right?
#9: “The Dots”
Coca-Cola Energy
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Who flakes out on Martin Scorsese? Jonah Hill, apparently. We’ve all been there, watching those three little dots as someone takes FOREVER to text back. What are you writing, “War and Peace”?! Coca-Cola commercials are a Super Bowl staple; for 2020, their ad combined unlikely elements (like Martin Scorsese and Jonah Hill at a costume party) to promote their new cola-flavored energy drink. There’s also a three-eyed frog for some reason . . . hopefully that’s not a side-effect. It’s a commercial that’s fun, relatable, and gets the point across: drink Coca-Cola Energy and you get to hang out with Martin Scorcese. We’ll take three.
#8: “Rock”
Reese’s Take 5
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To be honest, we don’t really NEED a commercial to sell us Reese’s candy. Just point - we WILL eat it. Having said that, no, no we had not heard about Reese’s Take 5 Bar. Guess we were living under a rock too. This Hershey Company commercial takes place in an office where it is VERY difficult not to offend someone, thanks to their literal embodiment of popular idioms. At least the guy watering his keyboard is TOO “clueless” to bite back. Are the jokes daggy? Yes. Did they make us chuckle? Yes they did damn it! The kicker, of course, is the guy at the end with his head stuck up his . . . uh . . . trousers.
#7: “Famous Visitors”
Walmart
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Are we alone in the universe? Apparently not. This ambitious crossover features more extraterrestrial visitors than you can shake a stick at. They come in peace - and, according to Walmart, “for groceries”. Promoting the chain’s online order pickup service, this commercial comes complete with 80s and 90s nostalgia, as well as more recent icons. Buzz, Groot, Frank the Pug, Flash Gordon, the USS Enterprise, and the Blade Runner police spinner - they’re all there and more! Even Bill of Bill & Ted shows up. What would the aliens from “Arrival” want from a retail store, you ask? Glass cleaner - duh! Now, why didn’t Amy Adams think of that? Oh, and apparently R2D2 ordered a Roomba . . . Is that for cleaning . . . or as a friend? Aw.
#6: “Before Alexa”
Amazon Alexa
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We laugh now - but hey, this may be what our grandkids think someday. Amazon’s Super Bowl ad for Alexa combined the star-power of Ellen and wife Portia de Rossi with an inventive, funny premise. What DID people do before Alexa? Well, if you imagined a world with carrier-pigeons, jesters, and dragons . . . you’re absolutely right. Uploaded to YouTube on January 29th, the video has clocked in over 60 MILLION views and counting. The extended version reveals how Egyptians remembered to buy toilet paper. And a pretty edgy plague joke . . . Hmm, well, when you put it like that, it IS hard to argue the world isn’t a better place with Alexa.
#5: “#SnickersFixtheWorld”
Snickers
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For the 10 year anniversary of their “You’re Not You When You’re Hungry” campaign, Snickers decided to go big! Their “Snickers Fix the World” commercial opens with some fairly relatable laments . . . But then it gets much, much more ambitious, because Snickers has a solution. The ad recalls Coca-Cola’s iconic 1971 commercial “Hilltop”, which also features singers with answers to the world’s problems: buy the world a coke! In a way, Snickers’ parody is the cynical (but hilarious) “Hilltop” of a very different generation. Sure, feeding the world a Snickers bar might be absurd, but you know what . . .? SB [00:01:05 “Hey guys, we’re at the hole!” “The Snickers hole, it’s working!”] Let’s hope Luis Guzman is right!
#4: “Can’t Touch This”
Cheetos Popcorn
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Even before this commercial’s release, the first teaser had us smirking. Titled “Where It all Began”, it showed the origins of MC Hammer’s most iconic lyric . . . Introducing Cheetos Popcorn, the actual commercial took the most annoying part of eating cheetos and turned it into the greatest excuse for laziness ever. Hey, don’t want to get cheetos on that furniture. And definitely not on that weird baby. Celebrating the 30th anniversary of MC Hammer’s hit, the ad was Cheetos first Super Bowl ad in a decade. And we’d call this a pretty solid comeback! SB [00:00:25 “I touched it”]
#3: “Inside Post’s Brain”
Bud Light Seltzer
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Bud Light’s Super Bowl commercial had Post Malone choosing between Bud Light and Bud Light Seltzer . . . and in the leadup to the big day, Bud Light asked fans to choose which commercial to show. That’s . . . meta! In scenes that gave us flashbacks to “Herman’s Head” and “Inside Out”, people with matching face tattoos inside the singer control his body. The first ad sees him trying Bud Light Seltzer mango in a bar . . . with positive results! SB [“Commencing happy face.” “Ooh, too much, too much!”] But the winning commercial was even more hilarious, showing Post Malone unable to decide . . . The solution? Surprisingly simple. SB [“Guys, guys, we’re incredibly rich, let’s get both.” “I’ll get both.”]
#2: “Next 100”
NFL
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NFL’s own Super Bowl commercial “took it to the house” in every possible sense. Their “NFL 100” ad in 2019 had set the bar pretty high - showing NFL stars past and present turning a black-tie dinner into an impromptu match . . . But their “Next 100” commercial packed in cameos, action, and heart all at once. The ad follows young football star Maxwell “Bunchie” Young as he runs across the country, with the aid and encouragement of other athletes and football legends. During the Super Bowl, it all culminated in Young running into the actual Hard Rock Stadium in Miami Gardens, Florida. It was an ad that had audiences cheering from start to finish.
Before we unveil our top pick, here are a few honorable mentions.
“The Avocados from Mexico Shopping Network”
Avocados From Mexico
“Anthony Anderson’s Mama Tests T-Mobile’s 5G Network”
T-Mobile
“SodaStream Discovers Water On Mars: Fresh Sparkling Water in Seconds”
SodaStream
“All People Are Tax People”
TurboTax
“Tough Never Quits”
Kia
#1: “Super Bowl now, #LaundryLater”
Tide
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After a one year hiatus, Tide was back and in fine form at Super Bowl LIV. Sure, they might not have topped their David Harbour ad in 2018 . . . But Charlie Day and Emily Hampshire still brought the laughs. After Emily stains Charlie’s shirt during Super Bowl, her advice to do laundry “later” sends him into an existential crisis. Because when IS “later”? Tide released a series of ads, which also featured Gal Gadot in “Wonder Woman 1984”. And a crossover with Bud Light. Ah, the perils of wearing white. Seeing Charlie squirm is ALWAYS fun, and it also left us wondering . . . an “Always Sunny” - “Schitt’s Creek” crossover? Hmmmm . . .
