Top 10 Rebrand Fails

Name: Top 10 Rebrand Fails
Uploaded: 2023-08-02T15:00:00-04:00
Channel: Arianna Wechter
Description: What's in a name? Or a logo? Well let us tell you. For this list, we'll be looking at companies that attempted to reinvent themselves, but missed the mark with consumers.

VOICE OVER: Phoebe de Jeu
WRITTEN BY: Arianna Wechter

What's in a name? Or a logo? Well let us tell you. For this list, we'll be looking at companies that attempted to reinvent themselves, but missed the mark with consumers. Our countdown includes rebrand fails from Coke, the Gap, Mastercard, and more.

#10: Yahoo! (2013)
#9: Sears (2019)
#8: SyFy (2009)
#7: AOL (2009)
#6: RadioShack (2009)
#5: Comcast (2010)
#4: GAP (2010)
#3: Mastercard (2006)
#2: BP (2000)
#1: New Coke (1985)

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Tags:

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