Top 20 Worst Marketing Fails
5 Times a Celebrity Saved a Brand & 5 Times They Tanked It
VOICE OVER: Samantha Clinch
WRITTEN BY: Ishani Sarkar
Some partnerships are made in marketing heaven, while others are a match made in branding disaster. Join us as we explore the most famous stars who either hugely benefited the companies they endorsed or spelled their doom. These celebrities definitely had an involvement in boosting or breaking the brands they represented, leaving a lasting impact on public perception and sales. From social media sensations to sports legends, discover who truly understood the assignment and who completely missed the mark. Our list of brand-changing endorsements includes Martha Stewart and Kmart, Charles Barkley and WeightWatchers, Matt Rife and e.l.f. Cosmetics, as well as Sofia Richie for Chanel, Charli D'Amelio for Dunkin', and Michael Jordan for Nike. Which celebrity endorsement do you think made the biggest impact? Let us know in the comments below! read more...
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