Why DID NBC Hire Lilly Singh?
![Why DID NBC Hire Lilly Singh?](/uploads/blipthumbs/CTV-CIK-Lilly-Singh-Makes-Deal-With-NBC_J4S4Q1_480.jpg)
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VOICE OVER: Ashkan Karbasfrooshan & Rebecca Brayton
Lilly Singh has created a major career on YouTube. She has garnered a huge following that brought her to NBC's attention. They recently offered her a late night show! In this episode of Context Is King, WatchMojo Founder Ashkan Karbasfrooshan, discusses this bold move from NBC. Was it a good choice? How is this indicative of changes in traditional media?
Do you have a topic you'd like to see on Context Is King? Let us know in the comments!
#LillySingh #IISuperwomanII #nbc
Do you have a topic you'd like to see on Context Is King? Let us know in the comments!
#LillySingh #IISuperwomanII #nbc
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