Trust Agents : Using The Web To Build Influence

VOICE OVER: CT Moore

Julien Smith is a mainstay of the online community. He was one of the Web's first Podcasters, was one of the first online personalities to be broadcast by traditional radio, and has a string of other Web-related honors associated with his name. The book he recently co-authored with Chris Brogan, 'Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust,' is a guide to using social media to build a brand and increase profits. In this video, http://www.WatchMojo.com chats with Smith about the trust involved in online information gathering, and the conflict between traditional sources versus the independent blogger.

Julien Smith Trust Agents Chris Brogan media communication newspapers television internet blogs social media business branding company web news

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