Top 10 Slogans

On August 1st, 1981, a musical phenomenon hit the airwaves, and soon after, VHS tapes were being shared among friends. Everybody had to see their favorite artist on MTV, and the network naturally responded with a brilliant campaign that encouraged cable providers to get with it. “I Want My MTV” became a catchphrase for anyone vaguely familiar with popular music, and the network’s marketing campaign ensured a mutual bond between the artist and consumer. It even became a Sting lyric in a Dire Straits’ song; that’s when you know your slogan’s a big deal.

Believe it or not, Maybelline was founded by a 19-year-old man named Tom Lyle Williams in 1915, and 76 years later, the famous tagline was introduced to the world. With a touch of mystery and the insinuation of natural beauty, Maybelline served up a slogan that had women enraptured in the early ‘90s while speaking the poetic words in public or from the comfort of their own home. Of course, the phrase drastically altered life for all women named Maybelline. It behooves us to throw a shout-out to Clairol’s “Does she… or doesn’t she? Only her hairdresser knows for sure” campaign as well.

Everybody loves a good rhyme, and everybody needs a good shave…you know who you are. Regardless, when a man is using three, four or even five blades to remove that five o’clock shadow, he naturally needs the best he can get, and Gillette spoke to any man capable of growing facial hair with six comforting words. The company has been mocked by “Saturday Night Live” and “The Onion” over the years for their multi-blade products, but hey, they’re probably jealous of the genius slogan. And who doesn’t want a 10-blade razor?

#7: “It’s in the game.” EA SPORTS

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In 1991, Electronic Arts began developing sports video games, and gamers of all ages anxiously awaited the process of buying the product, ripping off the plastic, turning the power on and hearing those remarkable words. This slogan is the “Let’s Get Ready to Rumble” for video sports fanatics, and even if you’ve never actually played an EA game, you’ve undoubtedly heard the phrase over and over and over. Spoken by Andrew Anthony, “It’s in the game” has transcended the video game experience by appearing in daily conversations across the globe.

#6: “Think small.” Volkswagen Beetle

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You’ve heard the phrase “Go Big or Go Home,” but that concept doesn’t apply to everything in life, especially when you’re driving a Volkswagen Beetle. Unless you are, in fact, going home in one. Created by a gentleman named Helmut Krone with the assistance of advertising legend Julian Koenig, “Think Small” led consumers to conceptually focus on the idea of smaller cars, and the point was driven home through the minimalistic print ads. As “tough guy” cars reigned supreme during the post-World War II era, it was this slogan that changed everything and allowed men to feel comfortable in itty-bitty vehicles.

This slogan has become so popular in the 21st century that it’s become almost a summons for a magic genie for people needing insurance. By infusing a little comedy and youth into their commercials, State Farm has found a permanent place in the subconscious of consumers, and it’s all thanks to their catchy jingle. Whatever you need can be achieved by casually speaking those magic words, and somebody from State Farm will be there to help you out or maybe become your new friend. State Farm is there…all the time…they are the big brothers of insurance. Of course, “You’re in Good Hands” with Allstate Insurance too.

#4: “Don’t leave home without it.” American Express

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By incorporating celebrities into their ad campaigns beginning with the great Karl Malden, American Express makes consumers feel like somebody important in their own right, especially when they have a trusty American Express card in hand. Their slogan has infiltrated pop culture in such a way that it was used as the basis for a joke in “The Sopranos,” and Waylon Jennings even made reference to the phrase in the final episode of “The Dukes of Hazzard.” Ol’ American Express really killed it with this one. Then again, “there are some things money can’t buy, but, for everything else, there’s MasterCard.”

It’s no secret that people love getting’ crazy in Sin City, and Las Vegas has an extensive history of hosting “unique” personalities. Bugsy Siegel introduced his tough-guy brand of business in the ‘40s, and by the ‘60s, Howard Hughes was buying property. In fact, it was former Vice President of The Howard Hughes Corporation and President of R&R Partners, Mark Brown, who was responsible for developing Vegas’ famous phrase and thus allowing visitors to lose their inhibitions. All Vegas needs now is a slogan for the flight home.

Created by Frances Gerety of N.W. Ayer & Son in the late ‘40s, this romantic phrase has long been equated with love and commitment. After all, diamonds ARE a girl’s best friend, and they certainly last longer than a dozen roses. With only four words, De Beers managed to mix the exquisite with the infinite and gave the world a slogan that could easily manipulate any relationship. It’s based on a universal truth, and it’s the starting point for lovers to financially confirm their affections. Before we unveil our top pick, here are a few honorable mentions. - “Can you hear me now?” Verizon Communications Inc. - “Save money. Live better.” Wal-Mart Stores, Inc. - “You can do it. We can help.” The Home Depot - “Think different.” Apple Inc. - “The Quicker Picker-Upper.” Bounty

There comes a point in everybody’s life when these three words take on a higher meaning. Some associate the slogan with Michael Jordan, and those familiar with the backstory know that it’s connected to the notorious American killer Gary Gilmore. Whatever the case, “Just Do It” made a splash upon its first appearance in American pop culture in the late ‘80s, and it’s now an international selling point for Nike sneakers, clothing and pro athletes. Do you agree with our list? What is your favorite slogan? For more mind-blowing Top 10s published daily, be sure to subscribe to WatchMojo.com.