Home Pop Culture RocaWear Runway Show RocaWear Runway Show Watch Video Watch on YouTube Launched off of the meteoric success of co-founder, Shawn "Jay-Z" Carter, The ROC represents a borderless, global lifestyle.Today, Rocawear is a dominant lifestyle apparel brand for a wide range of customers. In this video see the latest from Rocawear. Please Login to Continue Reading dresses sweaters Rocawear hip hop Jay Z runway show model men fashion men's clothing women fashion Comments ∧ Send