10 Artists the Industry Tried to Push On Us (& Failed)

VOICE OVER: Phoebe de Jeu
WRITTEN BY: Aidan Johnson

They had the full machine behind them — flashy marketing, A‑list collabs, viral moments and heavy label backing — yet never became the mainstream giants the industry dreamed of. From Nickelodeon-fueled teen stars to K‑pop scandals, Grammy wins that didn't translate to solo dominance, and careers hampered by lawsuits, rebrands and backlash, we dig into the stories of JoJo Siwa, Quavo, Fifty Fifty, Cody Simpson, Jaden Smith, Sky Ferreira, Normani, Iggy Azalea, Kim Petras and Rita Ora. We also touch on honorable mentions like Ashlee Simpson, Kep1er and Got the Beat. Were there any industry pushes we missed? Let us know in the comments!

  • #3: Ashlee Simpson
  • #2: Kep1er
  • #1: Got the Beat

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Tags:

JoJo Siwa, Quavo, Fifty Fifty, Cody Simpson, Jaden Smith, Sky Ferreira, Normani, Iggy Azalea, Kim Petras, Rita Ora, Ashlee Simpson, Kep1er, Got the Beat, industry push, industry plant, major labels, pop music, kpop scandal, rebrand, Grammy win, viral hit, streaming, Nickelodeon, music lawsuits, social media influencer,