How Dove Changed Beauty Advertising

VOICE OVER: Rebecca Brayton
WRITTEN BY: Owen Maxwell

Do you remember the Real Beauty Ad Campaign? What about their Evolution Ad? Dove has embraced beauty positivity as part of their brand identity. In this episode of "Going Viral," we detail how the "Real Beauty" campaign came to be, how they made it happen, and the impact that it had.

Do you have a good example of something that went viral? Let us know in the comments and maybe you'll see it on the show!

#Dove #doverealbeauty #realbeauty

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Tags:

Going Viral, Dove, Real Beauty, Context TV,