Steve Wozniak On Advertising

In 1949, George Orwell published his novel, "Nineteen Eighty-Four". This book depicted a futuristic society in which a helpless public is controlled by a authoritative government referred to as ‘Big Brother’. Three decades later, Apple Computers Inc., would reveal its newest invention, the Macintosh computer. In an advertising campaign that sought to replicate many of the novel's themes, Apple released the provocative and hugely successful '1984' commercial. In this video, gets an insiders perspective from Steve Wozniak – Founder of Apple Computers Inc. - on the commercial, its origins, and its audience. For more information, click Here

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