Trust Agents : Using The Web To Build Influence

Julien Smith is a mainstay of the online community. He was one of the Web’s first Podcasters, was one of the first online personalities to be broadcast by traditional radio, and has a string of other Web-related honors associated with his name. The book he recently co-authored with Chris Brogan, ‘Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust,’ is a guide to using social media to build a brand and increase profits. In this video, chats with Smith about the trust involved in online information gathering, and the conflict between traditional sources versus the independent blogger.

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