Top 10 Product Catchphrases from Commercials
When advertising gets it right, it gets it way right. Welcome to WatchMojo.com, and today we're counting down our picks for the top 10 catchphrases from product commercials. For this list, we're picking product advertising campaigns that we'll probably never forget. Whether it's batteries or diamonds, these products have etched themselves into our brains thanks to some pretty nifty slogans and hard-to-forget catchphrases. We're not saying we like to be sold to, but we can appreciate the effort.
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#10: “It Takes a Licking and Keeps on Ticking” Timex
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There are all kinds of watches out there. Watches for secret agents, watches that you can hold conversations on. And there are even watches that you can subject to massive amounts of abuse and still have them be perfectly functional. At least, that’s what the fine folks behind Timex watches began claiming in 1956. Their catchphrase was centered on the fact that their watches could basically be tortured and not skip a beat, and that became the basis of an extremely long-lasting and recognizable advertising campaign for the Dutch company mid-century.
#9: “Now You’re Playing with Power!” Nintendo
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Back when Nintendo ruled the video game market and you could first-person shoot ducks to your heart’s desire – in other words 1985 – their commercials were like a glimpse into the future. Even Sega’s “Nintendon’t” campaign wasn’t enough to keep the system down. Especially not with a slogan that basically made it seem like you were one button press away from world domination. Now that’s an empowering catchphrase!
#8: “It Tastes Awful. And It Works.” Buckley’s
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You’ve got to love the honesty of a company that knows their product tastes like a night terror. Created in the early-‘80s after the company saw sales slipping; this catchphrase was smart enough to capitalize on the product’s two main qualities, as well as the notion that if it does actually work, well, then, at least you wouldn’t have to keep taking it. It was a bold move that paid off, making it one of the most unforgettable slogans ever for a simple medicine cabinet product.
#7: “Strong Enough for a Man, Made for a Woman” Secret
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In case it wasn’t common knowledge, women sweat. And we wear deodorant too. This Secret product was based on the premise that women need their own deodorant. And its catchphrase, developed in the early-‘70s, focused on the idea that women may get as sweaty as men do, but thisantiperspirant/deodorant wouldn’t burn their armpits off. As far as slogans go, this pretty much just cut to the chase – but it was still surprisingly memorable – and effective, just like personal hygiene products ought to be.
#6: “The Best a Man Can Get” Gillette
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While the catchphrase for this brand’s line of personal care products may have been already striking on its own, it’s the slogan’s melody that really drove it home. The idea of shaving at home isn’t particularly glamorous, but in 1989 Gillette managed to amp up its macho image and distinguish itself not only with a catchy jingle, but with these few simple and easy-to-remember words. Plus, they’ve got those nifty man razors to back it all up.
#5: “Because You’re Worth It” L’Oréal
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Most people don’t watch commercials for boosts of self-confidence, but that’s where L’Oréal differs. The beauty company is here to let you know you’re a valuable person who deserves some quality cosmetics. Originally scripted as “Because I’m worth it,” but altered in the mid-2000s, their surprisingly affirming catchphrase serves as a little pick-me-up, on top of being a clever way to remember the company itself. And at the very least, we know we’re worthy of drugstore products, so that’s something.
#4: “It Keeps Going and Going and Going” Energizer
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Batteries are one of those things you don’t really think about until you need them. Which is probably why an ad campaign for them would seem like the least likely thing to become a major cultural phenomenon. Paired with a fuzzy pink rabbit that would sometimes invade neighboring commercials and was a parody of their competitor’s Duracell Bunny, Energizer’s motto was a brilliant marketing move for the brand that outlasted the competition and quickly became a gift that kept on giving and giving and giving…
#3: “Don’t Leave Home Without It” American Express
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Not leaving home without your credit card seems like some pretty reasonable advice. Regardless of the exclusivity of this particular card though, its catchphrase has resonated with the general public since its 1975 inception because it seems so much like common sense. It was also a simple slogan that easily fit with the celebrities they recruited to advertise American Express. Plus, the slogan could easily be applied to a number of things non-credit related. You know… like your keys.
#2: “Just Do It” Nike
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This shoe company’s mega-popular slogan may just be three simple words, but they pack an advertising punch. Invented in 1988, the motivational and inspirational catchphrase centers mostly on athletic pursuits, which ties into the products they sell, of course. But it’s still a slogan that makes you feel like you can accomplish anything. Even if it’s eating an entire pizza by yourself after you’ve finished off a helluva workout in your Nikes. Before we unveil our top pick, here are a few honorable mentions: - “I’ve Fallen… and I Can’t Get Up “ LifeCall (later Life Alert) - “Calgon, Take Me Away!” Calgon - “Nothing Runs Like a Deere” John Deere - “Please Don't Squeeze the Charmin!” Charmin
#1: “A Diamond Is Forever” De Beers
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This diamond industry big-wig didn’t get where it is by accident. From steering public perception about the exclusivity of diamonds to making diamonds the default stone of choice for engagement rings, De Beers knows exactly what they're doing. Their stone-specific catchphrase coined in 1947 is a reminder that even if your relationship ends, well, then at least that bling-tastic rock is going to be around for a while. Do you agree with our list? What do you think is the best product catchphrase? For more entertaining Top 10s published every day, be sure to subscribe to WatchMojo.com.
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