Pure Denim Greatness With Salvatore Parasuco

VOICE OVER: Rebecca Brayton

Founded in Montreal, Canada in 1975 by then-19-years-old Italian immigrant Salvatore Parasuco, Parasuco jeans are now a worldwide denim commodity. The young man experimented with, and eventually perfected, the pre-washed denim look. After implementing other denim innovations such as stretch jeans and the sandblasted finish, the company solidified itself in the market. Attention to detail, fit, and a passion for the biz is what keeps this company popular. In this video, http://www.WatchMojo.com speaks with founder of the company, Salvatore Parasuco about his history with denim, as well as what keeps them successful after over three decades in the business. For more information click Here

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