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10 Celebrity Redemption Campaigns That Backfired

VOICE OVER: Phoebe de Jeu Sometimes saying sorry only makes things worse. Join us as we explore some of the most disastrous attempts by public figures to salvage their reputations after a scandal. From insincere apologies to bizarre deflection, these celebrity redemption campaigns didn't just fall flat – they spectacularly backfired, leaving their public image even more damaged than before. Our look at apology campaigns gone wrong includes Tyra Banks's "Reality Check" docuseries, Mario Batali's infamous cinnamon roll recipe email, Will Smith's scripted YouTube apology for the Oscars slap, and Prince Andrew's disastrous "Newsnight" interview. Which public figure's apology made you cringe the most? Let us know in the comments below! read more...