The broadway show this was based on had been a monster hit with critics and audiences. For the film they got the show's director and all but one of the cast to return. Everything looked like it was going to go swimmingly but at the last minute Universal decided to give the movie a release on television at the same time they planned to release it in
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Top 10 Movies Ruined by Poor Marketing
#2
Suggested by
The MegaNerd
Nightbreed
10
The MegaNerd
9 years ago Report
Originally this film was supposed to be 'The Star Wars of horror films' with a top quality production design and a big story spread across a trilogy of films. Budget troubles during production on the filrst movie made the studio increasingly nervous and at the last second they baulked and tried to market this epic horror fantasy as a generic slashe
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#3
Suggested by
The MegaNerd
Big Trouble in Little China
10
The MegaNerd
9 years ago Report
John Carpenter and Kurt Russell actually went to the focus group screening and came out so encouraged by the positive response that they were convinced the movie was going to be an instant success. Unfortunately the movie was so different and weird that the studio had no idea how to market it so they didn't. The film went on to be discovered on vid
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#4
Suggested by
The MegaNerd
Solaris
10
The MegaNerd
9 years ago Report
The studio weren't sure how well this sci-fi romance film would sell so they marketted it as a sci-fi suspense horror film.
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#5
Suggested by
The MegaNerd
John Carter
10
The MegaNerd
9 years ago Report
Andrew Stanton was such a huge fan of the character of John Carter and was so convinced that audiences would know who he was that he insisted on an incredibly vague marketting campaign that left audiences puzzled and with no idea what to expect.
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#6
Suggested by
The MegaNerd
Titan A.E.
10
The MegaNerd
9 years ago Report
Faced with a more adult oriented space western 20th Century Fox were baffled as to go about marketting it. Instead they didn't the film suffered from a lack of interest at the box office.
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#7
Suggested by
The MegaNerd
Black Cauldron
10
The MegaNerd
9 years ago Report
Today The Black Cauldron is notorious for being one of the darkest films disney has ever made. When the time came to market this mature, dark second world fantasy Disney decided to try and hide the dark nature of the movie in its marketting campaign and instead tried billing it as yet another disney animated film. This caused a nasty shock among au
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#8
Suggested by
The MegaNerd
Terminator: Salvation
10
The MegaNerd
9 years ago Report
Taking advantage of Christian Bale's recent success with the 'Dark Knight' movies Warner Bros put him front and centre in their marketting of the film making audiences think he had a bigger role then he did. On top of that the movie spoiled its own twist in the trailers as well.
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#9
Suggested by
The MegaNerd
Supernova
10
The MegaNerd
9 years ago Report
This film is dark moody space thriller. The maketting campaign tried to bill it as a whacky space comedy.
