] HipMojo.com » YouTube’s [Potential] Revenues - In-Depth Breakdown

YouTube’s [Potential] Revenues - In-Depth Breakdown

My, my… who knew YouTube would get people so excited.

Following up on my previous post on YouTube definitely being profitable, but why they prefer to keep mum, I have added the breakdown of what YouTube’s average CPM should be.

If you are not getting at least this much… call me.  For more on how YouTube can manage its relationship with ad networks, click here.

Enjoy:

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Posted By: Ashkan Karbasfrooshan | Oct 4th

5 Responses to “YouTube’s [Potential] Revenues - In-Depth Breakdown”

  1. HipMojo.com - IT, Video, Web, Technology, Gadgets » YouTube IS Wildly Profitable - No Doubts About It Says:
    October 4th, 2006 at 8:51 am

    […] It is, in case you forgot to do the math… because YouTube not only generates cash from its main page, but it has no compunction about running display banner ads on its pages.  If the site serves 100 million video streams a day, then it generates 100 million pageviews a day.  Judging by the site, it serves 1 ad impression per page, so it can estimated that it serves up 100 million ad impressions per page.  Looking at the kind of clients I see, and the CPM these garner, it is reasonable that YouTube can make - every day - anywhere from $50K to $200K (assuming $0.50 to $2 CPM).  Realistically, I would bet their ads yield $0.75 CPM, or roughly $75,000, but of course, who am I?  To see how we derived $0.75 click here. […]

  2. john demayo Says:
    October 4th, 2006 at 1:24 pm

    You have the majority of impressions being sold at $.75 - $1.00. Even Y! and MSN don’t carry rates quite this high for their remnant / clearance inventory — and YouTube inventory will not convert nearly as well for most direct response companies. Best guess their clearance prices, where they move inventory to DR advertisers, is closer to $.20-$.25/CPM.

  3. HipMojo.com - IT, Video, Web, Technology, Gadgets » Ad Networks, YouTube and for that matter, MySpace too Says:
    October 4th, 2006 at 1:51 pm

    […] Interesting to see all of the feedback and comments on our post about YouTube’s potential revenue and its potential eCPM of $0.75.  It should be noted that unlike some, we did not come out and throw out a random valuation for the company, or say “this is what they make.” […]

  4. Mi otro blog… » Blog Archive » Los precios de YouTube y MySpace: la polémica continúa Says:
    October 5th, 2006 at 5:27 pm

    […] La publicación hace una semana de una noticia que afirmaba que YouTube podía estar a la venta por 1.500 millones de dólares ha dado lugar a todo tipo de reacciones durante esta semana. Mientras algunos, como Mark Cuban (conocido inversor Americano) afirman que habría que ser idiota para comprar YouTube, muchos no están de acuerdo con esta opinión (algunos indican que YouTube es candidato a llegar a ser una IPO en un futuro no muy lejano -algo que veo poco probable porque YouTube está vive con la amenaza permanente de tener que enfrentarse a litigios por infringir derechos de copyright). Sin embargo, lo más destacable de todo lo publicado es el artículo del blog HipMojo que afirma que YouTube podría estar ganando, a día de hoy, $7,5 millones mensuales por ingresos relacionados con la publicidad. A esta cifra, a la que llegan mediante cálculos propios, está en la línea de la que se obtiene ($5,25 millones generados por la página principal de YouTube) a partir de los datos publicados en paidContent.org, dónde se afirma que YouTube ingresa 175.000 dólares diarios por la publicidad de su página de principal. En cualquiera de los dos casos, una vez restados los gastos (entre los que destacan los del ancho de banda), podríamos estar hablando de unos beneficios del orden de $60 millones anuales, que aunque elevados siguen sin parecer suficientes para justificar su precio. […]

  5. » YouTube Case Study: Widget marketing comes of age - Startup Review Blog Says:
    March 19th, 2007 at 12:33 am

    […] Was the $1.65B acquisition price justified? Revenue projections for YouTube have not been disclosed, however Fred Wilson has estimated YouTube’s revenue figures potential at $400 million annual revenue, $150 million net annual revenue. Another revenue analysis pegs current monthly revenues at $7.5M. The newly announced revenue-sharing model that rewards users who upload content, only serves to muddy the valuation picture even further. […]

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