in: Business and Technology April 23, 2012HipMojo 29A: Marketing Fails - Olestra, Rheingold
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business to get an answer to the question: is all press good press? PLAY VIDEO

in: Business and Technology April 23, 2012HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about brands that don't live up to their hype, CEOs as spokespeople, and Netflix's 2011 strategy. PLAY VIDEO

in: Business and Technology April 23, 2012HipMojo 29C: Marketing Fails - New Coke
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about the failure (and success) of New Coke. PLAY VIDEO

in: Business and Technology , lists, top 10April 20, 2012Top 10 Marketing Failures: Coke, Ford, Netflix
by Rebecca Brayton
They seemed like good ideas at the time... WatchMojo counts down our picks for the top 10 worst marketing mishaps in history. PLAY VIDEO

in: Film , retrospectivesMarch 23, 2012Mad Men TV Series Primer
by Rebecca Brayton
“People want to be told what to do so badly, that they’ll listen to anyone.” Join WatchMojo as we explore the TV series Mad Men. PLAY VIDEO

in: Business and Technology , business adviceJanuary 26, 2012HipMojo 25: Highs and Lows of WatchMojo After 6 Years
by Ashkan
In show 25 of HipMojo, WatchMojo producer and host Rebecca Brayton interviews Ash about some of the highlights and lowlights of WatchMojo’s first 6 years in business. PLAY VIDEO

in: Lifestyle and Leisure , how to January 24, 2012How to Become an Alcohol Brand Ambassador
by Rebecca Brayton
If you want to represent a world-renowned alcohol brand, you have some options. WatchMojo speaks with the brand ambassadors from Jack Daniel's Tennessee Whiskey, Glenfiddich Single Malt Scotch and Grey Goose Vodka to learn about their jobs and how they go PLAY VIDEO

in: Business and Technology , mogul biographiesDecember 20, 2011The History of Apple and Steve Jobs: the Home Computer to the iPod, iPhone and iPad
by Rebecca Brayton
This company is credited with inventing the home computer, and also brought us the iPod, iPhone and iPad. WatchMojo learns more about the origins and history of Apple. PLAY VIDEO

in: Business and Technology , business adviceDecember 9, 2011HipMojo 18A: How Investors Reward Greed, Not Risk
by Ashkan
In part 1 of show 18 of HipMojo, Ash and CT debate whether greed is good, and if investors reward bad behavior. PLAY VIDEO

in: Business and Technology , business adviceNovember 30, 2011HipMojo 17A: Netflix and YouTube’s Exclusive Deals
by Ashkan
In part 1 of show 17 of HipMojo, Ash and CT discuss the merits and impact of distribution companies like Netflix and YouTube signing exclusive content deals. PLAY VIDEO

in: Business and Technology , business adviceNovember 24, 2011HipMojo 16A: Is Craigslist responsible for newspapers’ woes?
by Ashkan
In part 1 of show 16 of HipMojo, Ash and CT examine Craigslist.org’s impact on the newspaper and classifieds industry. PLAY VIDEO

in: Business and Technology , business adviceNovember 17, 2011HipMojo 15A: Disruptive Content Creators
by Ashkan
In part 1 of show 15 of HipMojo, Ash and CT ask whether content creators can be disruptive or if content is only intended to be disrupted? PLAY VIDEO

in: Business and Technology , business adviceNovember 17, 2011HipMojo 15B: Will there be a shakeout in Online Advertising?
by Ashkan
In part 2 of show 15 of HipMojo, Ash and CT debate whether online advertising market is about to go boom or bust. PLAY VIDEO

in: Business and Technology , , business adviceNovember 11, 2011HipMojo 14B: Ad Models on the Web
by Ashkan
In part 2 of show 14, Ash and CT discuss the existing advertising models on the web and what the future holds for revenue online. PLAY VIDEO

in: Business and Technology , business adviceNovember 3, 2011HipMojo 13C: Consolidation of Advertising, Klout
by Ashkan
In part 3 of show 13 of HipMojo, Ash and CT tackle lightning round. PLAY VIDEO

in: Business and Technology , business adviceOctober 28, 2011HipMojo 12C: Apple's iPod at 10
by Ashkan
In part 3 of show 12 of HipMojo, Ash and CT tackle lightning round: the top 100 online video companies, Microsoft’s Marketing, iPod at 10 years, and YouTube’s dominance in video. PLAY VIDEO

in: Business and Technology October 20, 2011HipMojo 11B: Marketers as Publishers of Content
by Ashkan
In part 2 of show 11 of HipMojo, Ash and CT discuss eMarketer CEO’s Geoff Ramsey’s suggestion that marketers should get into the publishing business and produce useful content. PLAY VIDEO

in: Business and Technology , business adviceSeptember 15, 2011HipMojo 6B: Advertising, Scale and Reach
by Ashkan
In part 2 of show 6 of HipMojo, Ash and CT explore whether the law of diminishing return applies to scale and reach. PLAY VIDEO

in: Business and Technology , business adviceSeptember 7, 2011HipMojo 5B: Content or Distribution
by Ashkan
In part 2 of show 5 of HipMojo, Ash and Dave debate what is more important: content or distribution. PLAY VIDEO

in: Business and Technology , company profilesSeptember 2, 2011The History of Google
by Rebecca Brayton
In this video, WatchMojo takes a look at the history of the American corporation, Google, which hosts one of the most popular search engines on the web and develops several Internet-based services and products. PLAY VIDEO