History of Chrysler: from Plymouth to Dodge and Jeep
The Chrysler Corporation was founded on June 6th, 1925 by Walter P. Chrysler, and right from its beginnings the company was famous for its innovations. Chryslers featured unique technologies not yet available on many vehicles, and also targeted many different demographics and price-points with its many different brands, like Plymouth and Dodge. However by the time the oil crisis hit in 1973, Chrysler was struggling to survive. Lee Iacocca was brought on as CEO and he managed a dramatic turnaround for the company. He also helped invent the modern minivan. Since then, the company has continued to struggle, but remains a pillar of the American auto scene. In this video, WatchMojo.com learns more about the history of Chrysler.