After many years, NBC has launched a new audience measurement tool which will combine the viewership across devices, platforms to give advertisers a better sense of a show’s total reach. This week on Context is King, Ash & Eric answer the question:Â Is this a case of the technology finally being ready and available, or simply old media realizing that the audiences have moved online and it may be too little too late to defend against the onslaught from Google and Facebook?
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