HipMojo 29A: Marketing Fails - Olestra, Rheingold
wmlive, hipmojo, business, tech, Askhan Karbasfrooshan, advertising, marketing, ads, commercials, failures, fail, sales, public relations, PR, social media, New Coke, Harold J. Simpkins, Concordia University, John Molson School of Business, JMSB,
In part 1 of show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business. We try to answer the question: is all press good press? We also discuss the influence of social media on advertising, and we talk about a few of the best/worst examples of marketing and product mistakes in history. Don't forget to check out our companion piece: Top 10 Marketing Failures: Coke, Ford, Netflix.
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