Valleywag asks “What’s Wrong with Tagworld?” - we felt obliged to answer:
Tagworld was a site that was really marketing itself quite aggressively and well on a wide array of websites. Every website you went to that had the MySpace target market, you could see a “Tired of MySpace” text link. We’re talking every link dump, every college site.
Considering that this target market was indeed on Myspace and Myspace isn’t the best site from a user experience, everyone seeing the ad probably clicked, but after a while, if everyone is on Myspace, that’s where you head back. Also, to their credit, not only did News Corp. somewhat leave the site alone, but it helped inject some money and the site had less downtime and excessively crappy aspects to the overall experience.
I do think that it’s true that subscribers to social network sites tend to sign up to more than one network, but I am not sure that they will sign up to every single one.
We all know why MySpace won: it was a better alternative to Friendster (cause MySpace was the equivalent of a back alley while Friendster was a prep school) and Myspace really was embraced by the artsy crowd as a smart way to drive awareness on their craft.
Today, I am not sure Tagworld is that much cooler than Myspace and I really do not think artists will use anything other than Myspace to promote themselves, cause, that’s where the cool kids hangout.
What’s that saying: it’s not the first to market but the first to scale, the first to scale was Myspace. It is ever harder for a new company to dethrone Myspace, and hence why people no longer say “we will beat Myspace” but rather, “we’ll coexist with Myspace.”
November 13th, 2006 at 7:29 pm
Thanks hipmojo.com, but I don’t think that’s the answer Valleywag was looking for
November 13th, 2006 at 10:51 pm
I do not think my innocent fingers can type up the kind of answer valleywag is looking for…