] HipMojo.com » Time’s Strategy [and lack thereof] for Online Assets: CNNMoney, SI, People and Time

Fascinating to see all of the changes the Time Warner unit has gone through.

Apparently, the company will focus on CNNMoney.com and SI.com, and not Time.com or People.com. 

I certainly do not think it is unwise to focus on CNNMoney.com and SI.com, but People has seen its relevance erode because of the plethora celebrity blogs out there.  Considering that many of these blogs do not own rights to the pictures (and People does) they post, People should leverage those assets online. 

If anything, People should perhaps - dare I say it - offer a platform for people to blog and write on their favorite celebs and tap into their extensive image archive.  As per Time.com, it’s a shame because when I am on CNN.com, I usually end up scrolling all the way down to read something on Time.com.

 

Timeline of Time’s online forays:

 

Read more.

Tags: , |
Posted By: Ashkan Karbasfrooshan | Oct 31st

One Response to “Time’s Strategy [and lack thereof] for Online Assets: CNNMoney, SI, People and Time”

  1. HipMojo.com - Main Street Meets Madison Avenue, Wall Street and Silicon Valley » Time magazine: YouTube is “invention” of the year Says:

    […] Jokes aside, the venerable Time magazine (who Time recently decided not to invest in at the expense of SI and CNN, mind you) came out and honored the company founded by Jawed Karim, Chad Hurley and Steve Chen as the invention of the year and small details like it not being invented this year, it’s a fair reward for a company that caught the Web off guard and stole the limelight away from Google (of course we know who got the last laugh when it was acquired by Google). […]

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