] HipMojo.com » Google to Account for 25% of All US Online Ad Sales: eMarketer

Google to Account for 25% of All US Online Ad Sales: eMarketer

For 2006, Google’s expected to report U.S. advertising revenues of $4 billion of the $16 billion expected to be spent in 2006 this year in this regard.
Google’s U.S. ad revenues represent a 65% jump from the $2.4 billion in comparable revenues Google reported last year, according to the upcoming eMarketer report.
That’s because Google’s markedly better than Yahoo and other rivals at squeezing more revenue for itself from the advertising it serves up, eMarketer senior analyst David Hallerman said during a Monday interview. Also, Google’s reputation as the online ad leader makes it more of a first choice for businesses trying out online advertising for the first time.
“These growth numbers establish Google as the unrivaled king of online advertising universe, leaving Yahoo, with its greater advertising diversity and years of media experience, struggling in second place,” Hallerman said.
The eMarketer report also shows what a difference a year can make. In 2005, Yahoo and Google had virtually the same amount of U.S. ad revenues. Yet by the end of 2006, Google is expected to pocket almost twice the amount of U.S. ad revenues as Yahoo, according to the new eMarketer report.
This year, according to eMarketer, Yahoo will garner about $2.86 billion in U.S. ad revenues, or an 18% share. It’s not a bad year, Hallerman notes, yet Yahoo’s share of the U.S. online ad pie will drop this year, albeit fractionally.
In 2005, Yahoo shared 19.4% of the dollars, or $2.43 billion in 2005, according to eMarketer.

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Posted By: Ashkan Karbasfrooshan | Oct 17th

One Response to “Google to Account for 25% of All US Online Ad Sales: eMarketer”

  1. HipMojo.com - IT, Video, Web, Technology, Gadgets » Take Yahoo! Private, Triple Your Money in Four Years? Says:
    October 30th, 2006 at 1:49 pm

    […] Even with search getting 40% of that figure and Yahoo! trailing Google, Yahoo! will easily be able to earn anywhere from 15 to 30% of the total pie in the US (It will get 18% this year). […]

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