HipMojo 11B: Marketers as Publishers of Content

As part of the new "WatchMojo Live" series, HipMojo is a raw and unedited weekly show covering timely news in the world of business. In part 2 of show 11 of HipMojo, Ash and CT discuss eMarketer CEO’s Geoff Ramsey’s suggestion that marketers should get into the publishing business and produce useful content.
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