The Spotrunner saga remains allegations, for now, but this does raise two main points:
1- Investors are suffering from such Google envy if they really think that everything in the burgeoning advertising ecosystem can be reduced to an algorithm-driven marketplace. That will never happen with TV. continue reading...
Spotrunner launched on January 11 2006, WatchMojo.com launched January 23 2006.
The similarities end there. continue reading...
According to AdAge, via Paid Content, Spot Runner is being sued by WPP. Spotrunner is a self-serve TV ad platform.
The company’s investors include: continue reading...
Paid Content refers to a NYT article on CBS which calls for the company that Bill Paley built to make digital acquisitions, which begs the question: should they go for a big purchase or make small moves?
Of course, answering that question alone without addressing the backdrop to that question yields an incomplete picture. continue reading...
Apparently, traditional media’s love and hate relationship with YouTube took an interesting turn tonight: NBC canceled its channel on YouTube.
I won’t comment on that directly since WatchMojo.com is a content provider on YouTube and enough people are already commenting on the unconfirmed news, but I’ve been meaning to look at the interesting dynamic between traditional media companies and web video startups, and this is one more chess move in the big game that’s really only starting. continue reading...
Apparently, Sir Martin Sorrell is about to announce a new acquisition, soon. According to the NYPost:
WPP already owns a small stake in Spot Runner - around 3 percent - making it the front-runner, and there has been talk in recent weeks that Sorrell would like to buy it outright. continue reading...
