In part 1 of show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business. We try to answer the question: is all press good press? We also discuss the influence of social media on advertising, and we talk about a few of the best/worst examples of marketing and product mistakes in history. Don't forget to check out our companion piece: Top 10 Marketing Failures: Coke, Ford, Netflix. read more...
HipMojo 29A: Marketing Fails - Olestra, Rheingold
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VOICE OVER: Ashkan
