] HipMojo.com » Online Ad Spend by Format: 2005-10

Online Ad Spend by Format: 2005-10

eMarketer lumps video with rich media, which is misleading, because players in Rich Media have a lot to offer more than video alone, but alas… if you want to look at video spending estimates alone, click here.

Not surprising to see display ads go down slightly; interestingly, note that classifieds is flat, mainly due to Classifieds sites keeping their listings free, with the hope to generate revenues from Google’s Ad Sense-style ads that would fall under Paid Search in the above table, even though the content is classifieds.

I am surprised that they keep Sponsorship Fees flat, that means that eMarketer in fact thinks that players like MySpace and YouTube (see YouTube’s program for Cingular for example) will not be successful with their ad strategies, since both have undertaken sponsorship-style campaigns.  I personally think that sponsorships will grow.

In fact, the one area that will probably take off which does not even appear from that table is…

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Posted By: Ashkan Karbasfrooshan | Oct 6th

3 Responses to “Online Ad Spend by Format: 2005-10”

  1. HipMojo.com - IT, Video, Web, Technology, Gadgets » Where Will 2007 Take Google’s Stock? Says:
    October 9th, 2006 at 4:28 pm

    […] - a deal to acquire YouTube for $1.65 billion in cash, overnight catapulting Google to the #1 place in online video, as it is also in search.  These are two of the fastest growing segments of online advertising.  […]

  2. HipMojo.com - IT, Video, Web, Technology, Gadgets » Google To Boast Larger Market Capitalization than Microsoft in 2010 Says:
    October 22nd, 2006 at 10:33 pm

    […] What’s more, Google currently makes 99.9% of its revenues from paid search.  So this all assumes that paid search continues to grow.  Of course, paid search is growing, as are other areas of online advertising.  Just this past month, Morgan Stanley’s Mary Meeker came out and boasted that the US online ad market would be a $32 billion one by 2010, upping eMarketer’s $25 billion estimate.  Mind you, both eMarketer and Mary Meeker have a lot to gain by pumping these numbers, that’s how the system works.  And admittedly, I am certainly not drinking the Google koolaid and implying that Google will be making $32 billion in revenues by 2010 or that it will be worth more than Microsoft in 2010, I am trying to show that numbers can be played with.  When I’m not writing on this site, I’m busy building a company where interested parties ask me to define the market we’re going after, formulate a valuation for our company and what not, I do it as a fun exercise but am the first one to show how laughable such models are… just as crazy as RBC’s Jordan Rohan to come out and say that MySpace could be worth $15 billion in a few years.  The problem is that he’s paid to come up with such models, I’m not.  Point is: if Myspace and its social sexual predators can be worth $15 billion, heck, why can’t Google be worth more than MSFT?  I’ve argued that Google is well on its way to become the Standard Oil or MSFT-esque monopoly of the 21st Century. […]

  3. HipMojo.com - IT, Video, Web, Technology, Gadgets » Take Yahoo! Private, Triple Your Money in Four Years? Says:
    October 30th, 2006 at 1:49 pm

    […] If US online advertising becomes a $25 to $32 billion industry (eMarketer projects the former, Morgan Stanley the latter).  For simplicity’s sake, we’ll say the US online advertising industry will generate $30 billion in 2010.  […]

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