] HipMojo.com » Multiply.com Puts the “Social” in Social Bookmarking

Multiply.com Puts the “Social” in Social Bookmarking

Popular social network raises the bar by facilitating discussions about bookmarked sites among friends and family.

Boca Raton, FL (PRWEB) September 5, 2006 — In addition to blogs, video, photos, and music, Multiply users can now share, discuss, and tag bookmarks. Just like the other types of media, when adding a “link” to their personal site, Multiply users can specify exactly who they want to share it with and access to the item can be limited to just a few individuals, or expanded to include one’s whole social network. Further, users get notified via Multiply’s proprietary message board when somebody is sharing a link with them as well as when someone comments on a link. These notifications generate discussions about the topic of the site or story bookmarked.

“There are a number of social bookmarking sites out there but most are designed for adding your links to a huge public pool, and with such a large scope, it’s impossible to easily track not just the links of your friends but their comments as well. This may be one of the reasons behind why social bookmarking has not been more readily adopted by the mainstream population,” stated Peter Pezaris, Multiply’s President and Founder. “With communications tools focused on sharing within your bona-fide social network, Multiply has created an environment where people can have meaningful conversations about websites and interesting links that they’ve found directly with their inner social circle of contacts, where shared interests, pastimes and pursuits are much more common than with the universe of the Web.” Multiply’s social bookmarking or “links” component is also fully integrated into Multiply’s tagging platform, which is unique in a few ways. Multiply’s tags cross content types, so if a user wants to publish some bookmarks to sites about “New York,” some videos and photos they’ve taken on their vacation to “New York,” and a blog entry about that vacation, they can do it on one site, versus four separate ones, and likewise others can easily find all that content. Multiply is also the only site that offers views of “personal tag clouds” that reflect content and topics aggregated by one’s direct contacts or one’s personal social network such as “Baby Charlie”, “Thanksgiving,” “Xmas”, and “vacations”, as opposed to a public aggregation of tags that run the gamut of topics from “Open Source,” “Design Tools,” “Java,” and “Ruby on Rails.”

“Most social bookmarking sites and tagging solutions, in general, focus on aggregating the most popular tags of all users on the system, or maybe even the aggregation of all the users on multiple systems,” added Pezaris. “This may be interesting to a narrow segment of early adopters of technology, but for most people, seeing what tags are popular among all their friends or their inner circle is more relevant and interesting.”

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Posted By: Ashkan Karbasfrooshan | Sep 5th

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