] HipMojo.com » Mobile Entertainment’s Problem: Lack of Clarity

Mobile Entertainment’s Problem: Lack of Clarity

Fascinating commentary from Paid Content on mobile entertainment’s erratic projections for future markets size: a “mere” $40 billion difference from two different market projections.

I cannot say as much as I’d like, mainly because we’re in the process of signing a lot of deals in the wireless space for our video content from WatchMojo.com.  I will, however, say this: wireless is 75% hype and 25% substance, and I’m being generous by giving it 25% under substance.  That’s not a knock against the ideas, companies and people in the space, not at all.  Everyone is psyched.  After all, if the amateur footage of Saddam Hussein’s execution showed biggatime, wireless devices are much more important to the future of news and entertainment than we can imagine.  From WSJ:

“the latest reminder that the device that tens of millions of people are now carrying around in their pockets is rapidly becoming one of the most powerful news-gathering tools on Earth.”

But taking that and whipping it into a formula that can be understood, monetized etc. is a daunting challenge.  After all, the web is far more developed than wireless, yet even the Web has failed to develop proper business or revenue models for video (actually, the truth is that people are trying to come up with novel models instead of sticking to what is tried and tested, but that’s another post).

When I am on a call or in a meeting with an executive from any wireless company, I am amazed by how much - or how little - clarity exists in the space.  Part of the problem, mind you, is the anemic and slow pace from the telcos.  But that is a cop out.

Everything is prefaced with a “maybe,” or “probably,” or “ideally.”  As an executive from the Internet space that has signed many deals in the face of uncertainty, I can tell you that at least, we in the web space have a freaking clue of the broad parameters of a deal (traffic, revenue, content).

In the mobile space, I almost feel like I am sitting with hippies and we’re talking about different things pretending to be on the same page.

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Posted By: Ashkan Karbasfrooshan | Jan 3rd

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