Russell Simmons Biography: Def Jam Founder, Hip-Hop Mogul
Born October 4th, 1957 in Queens, New York, Russell Simmons began his journey to hip-hop mogul by promoting local acts. He then teamed up with Rick Rubin to release the kind of music that was being ignored by larger labels, and Def Jam Recordings was born. This became the cornerstone of Simmons’ media empire, Rush Communications. Simmons then actively promoted his artists and built a name for them and a brand for himself. He launched clothing labels, television shows and more, all with the intent of advancing hip-hop culture. In this video, WatchMojo.com learns more about the life and career of Russell Simmons.