Evolution of Advertising: Advertisers vs. Consumers

There is an unspoken contract between advertisers and their audience. That agreement suggests that advertising must give something back to the consumer, while providing entertainment. Another way the industry has begun marketing is to our senses. Smell, taste and sound are just a few of the ways marketers have tried to target their audience. In this video, http://www.WatchMojo.com learns more about the relationship between advertisers and their audience, the idea of marketing to all the senses, and how 30 Rock can get away with shameless product plugs. For more information, click http://www.terryoreilly.ca/ read more...