Industry Analyst Jesse Divnich on Video Games and Marketing

The video game industry is as big as Hollywood, and both make marketing decisions based on analyst predictions and detailed risk assessments. This means that while many gamers prefer quality and creativity in their experiences, game studios will often take the safer path by placing known franchises and mainstream concepts ahead of unique experiences. Join us at as we discuss the importance of marketing with industry analyst Jesse Divnich, and hear his personal insights into the video game industry.

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