HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix

in: hosted by Ashkan

HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix In part 2 of show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University’s John Molson School of Business. We talk about whether having a CEO in an ad is a smart or dumb move, and site examples like Chrysler’s Lee Iacocca, Wendy’s Dave Thomas and Loblaw’s Galen Weston. We also talk about some products that never lived up to the hype, like Krispy Kreme and GM’s Saturn brand. Finally, we chat about Netflix’s 2011 strategy. Don’t forget to check out our companion piece: Top 10 Marketing Failures: Coke, Ford, Netflix.

You might also like
You might also like
HipMojo 29C: Marketing Fails - New Coke

HipMojo 29C: Marketing Fails - New Coke

HipMojo 29A: Marketing Fails - Olestra, Rheingold

HipMojo 29A: Marketing Fails - Olestra, Rheingold

Top 10 Marketing Fails: Coke, Ford, Netflix

Top 10 Marketing Fails: Coke, Ford, Netflix

HipMojo 17A: Netflix and YouTube’s Exclusive Deals

HipMojo 17A: Netflix and YouTube’s Exclusive Deals

HipMojo 14B: Ad Models on the Web

HipMojo 14B: Ad Models on the Web

HipMojo 15B: Will there be a shakeout in Online Advertising?

HipMojo 15B: Will there be a shakeout in Online Advertising?

HipMojo 23: Growth through Bootstrapping vs. VC Fundraising

HipMojo 23: Growth through Bootstrapping vs. VC Fundraising

HipMojo 11B: Marketers as Publishers of Content

HipMojo 11B: Marketers as Publishers of Content

HipMojo 5B: Content or Distribution

HipMojo 5B: Content or Distribution

HipMojo 12C: Apple's iPod at 10

HipMojo 12C: Apple's iPod at 10

HipMojo 13C: Consolidation of Advertising, Klout

HipMojo 13C: Consolidation of Advertising, Klout

HipMojo 21: 2011 in Review

HipMojo 21: 2011 in Review