HipMojo 29C: Marketing Fails - New Coke

In part 3 of show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University’s John Molson School of Business. We talk about the marketing fail to end all marketing fails: New Coke. While that move alienated lifelong Coke drinkers, it renewed interest in Coca-Cola Classic and helped the brand win the cola wars. Don’t forget to check out our companion piece: Top 10 Marketing Failures: Coke, Ford, Netflix.
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