1. Jay Leno is a helluva lot more annoying when you’re still wide awake.
2. Allowing one outsize personality to hijack your brand identity is generally not a good idea.
3. If you’re going to suddenly and radically change a large proportion of your product line-up (like, say, 33.3% of your weekday prime-time schedule), there’s — surprise! — going to be a ripple effect on your overall brand.
4. If you’re in media, you’re in a way different business than you were even just five years ago.
5. Time-shifting aside, the basic rhythms of broadcasting may have an almost biological basis.
6. Timing affects perception.
7. It’s dangerous to pretend your brand is something it’s not
8. Cutting back on quality, even in a recession, can be brand suicide.
9. Longevity is not the same as brand loyalty.
10. In a morphing media marketplace, track record means nothing.
According to Adage.com
PLAY
