According to Ricky Van Veen, CEO of College Humor thee are 10 Web Content Urban Legends. They are:
Myth #1). People will want to watch your branded content
Myth #2). People will be patient with your content
Myth #3). People will find your content
Myth #4). The Internet is a level playing field
Myth #5). We have no idea why things go viral
Myth # 6). Experience beats documentation
Myth #7). You should build your own community and tools
Myth #8). Keep things professional
Myth #9). Traditional media is irrelevant to the web
Myth #10). People will create good content for you
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