1. You think using Twitter is a social media strategy.
2. Every Tweet has to be approved by legal.
3. You plan to use Twitter for nothing but broadcasting nothing but headlines, deals.
4. You think a ghost Tweeter for the president of your company is ok.
5. You are not going to respond when people direct tweets at you.
6. You think Tweeting as XYZ Corp, using the company logo as your avatar, might be a good idea.
7. You think all that matters on Twitter is getting a lot of people to follow you.
8. You want to protect your updates.
9. You plan to track Twitter with Google Analytics.
10. You think you can just jump in and start Tweeting.
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