1. ‘Sure, we’ll go green — as long as we make money at it’
2. ‘There’s lax enforcement of our claims’
3. ‘Looks can be deceiving’
4. ‘If we’re not seeing the big picture, we’re not so green’
5. ‘Don’t tell anyone, but we’re actually listening to customers . . .’
6. ‘. . . and to our investors’
7. ‘We might be green, but we’re a business first’
8. ‘Green business still has a lot of gray areas’
9. ‘We’re not going green until we’re good and ready’
10. ‘There’s no such thing as 100% green’
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