- Debates are easy: As long as a candidate knows what he or she is talking about, a debate should be easier than many media events.
- 20 questions, 20 answers, one message: Every question is just another way for candidates to answer the question, “Why should we vote for you and not the other guy?”
- Familiarity matters: Familiarity leads to comfort, which then leads to confidence. Candidates should do whatever they can to feel at home at the debate site.
- Don’t cram: Too much new information learned right before the debate will likely confuse a candidate, leading to stammering and the impression he or she does not know the issues.
- Wit is sticky: Smart candidates will use humor to make their message stick in voters’ minds.
- The camera is always on: Self-explanatory – candidates should avoid ever looking bored, annoyed, harried or angry. They need to stay pleasant and interested.
- Create a moment: Most voters don’t watch the debates; they see clips on the news. Candidates need to assure themselves a spot in one of those clips by using sharp words, and eye contact.
- Don’t be a lawyer: Lawyers do not make good debaters because the structure of their arguments is the opposite to how a debater must state his or her ideas. An effective debater starts with the conclusion, and then explains that conclusion. Anything else can be construed as weakness.
- Small people make small points: Focus on the big picture, and not petty digs.
- Debates are more often lost than won: Following these rules will help you avoid gaffes, but confidence is the most important tool a debater can have in his or her corner.
According to Paul Begala, a Democratic strategist and CNN political contributor…