1 Casas Bahia
$486.3 million advertising spending
+ 122.6%
2 Unilever
$147.2 million advertising spending
+ 37.8%
3 Silvio Santos Group
$127.3 million advertising spending
+ 7.8%
4 General Motors Corp.
$106.0 million advertising spending
+ 48.0%
5 Vivo
$101.3 million advertising spending
+ 144.1%
6 Banco de Brasil
$97.9 million advertising spending
+ 82.4%
7 Companhia Brasileira de Distribuicao
$92.5 million advertising spending
- 3.4%
8 Petrobras
$77.6 million advertising spending
+ 70.8%
9 Ford Motor Co.
$76.8 million advertising spending
+ 13.1%
10 Fiat
$76.8 million advertising spending
- 0.8%
According to AdAge
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WatchMojo Newsletter1 Televisa Group
$104.5 million advertising spending
- 11.9%
2 Procter & Gamble
$74.2 million advertising spending
+ 14.9%
3 Salinas Group
$54.1 million advertising spending
+ 7.6%
4 Unilever
$44.3 million advertising spending
+ 22.2%
5 PepsiCo
$40.9 million advertising spending
- 6.6%
6 Bimbo Group
$38.5 million advertising spending
+ 24.2%
7 Genomma Lab
$32.2 million advertising spending
+ 47.0%
8 Nestle
$31.0 million advertising spending
+ 28.0%
9 Camara de Diputados
$28.6 million advertising spending
NA
10 Senate of the Republic of Mexico
$27.2 million advertising spending
NA
According to AdAge
1 Bezeq
$30.5 million advertising spending
+ 8.2%
2 Strauss Dairy
$26.0 million advertising spending
+ 801.2%
3 Procter & Gamble
$18.9 million advertising spending
NA
4 Cellcom
$15.5 million advertising spending
+ 36.9%
5 Partner Communications
$13.2 million advertising spending
NA
6 General Mills
$12.5 million advertising spending
+ 280.1%
7 Hot (Israel Cable Association)
$11.6 million advertising spending
+ 207.7%
8 Osem
$11.4 million advertising spending
NA %
9 Sano Group
$11.2 million advertising spending
NA
10 Coca-Cola Co.
$11.1 million advertising spending
+ 288.6%
According to IFAT
1 eTV
$110.5 million advertising spending
+34.5%
2 Naspers
$106 million advertising spending
+ 48%
3 SABC
$68.3 million advertising spending
+ 13.6%
4 Unilever
$48.1 million advertising spending
+ 20.8%
5 Mobile Telephone Networks
$45.2 million advertising spending
+ 94.1%
6 Vodacom Group
$38.6 million advertising spending|
+ 77.6%
7 Shoprite
$36.7 million advertising spending
+ 64.3%
8 Pick ‘n Pay
$35.2 million advertising spending
+ 29.1%
9 Proctor & Gamble
$33.9 million advertising spending
+ 67.1%
10 SAB Miller
$33.6 million advertising spending
+ 82%
According to Nielsen Media Research
1 Procter & Gamble
$1.195 billion advertising spending
+131.1%
2 Gai Zhong Gai
$219.8 million advertising spending
+ 282.9%
3 Arche Group
$141.4 million advertising spending
+ 137%
4 Unilever
$132.9 million advertising spending
+ 176.8%
5 Colgate-Palmolive Co.
$124.6 million advertising spending
+ 231.9%
6 Aoqili
$120.1 million advertising spending
+ 22.24%
7 Sanchine
$118.3 million advertising spending
+ 63.7%
8 Huangjindadang
$115.0 million advertising spending
- 7.5%
9 Naobaijin Health Products
$103.7 million advertising spending
- 26%
10 China Mobile Communications Corp.
$82.8 million advertising spending
+ 9.8%
According to Nielsen Media Research
1 Coles Myer
$251.4 million advertising spending
+36.1%
2 Woolworths
$118.6 million advertising spending
+ 29.3%
3 Harvey Norman Holdings
$113.5 million advertising spending
+ 31.9%
4 Telstra
$111.7 million advertising spending
- 14.3%
5 Toyota Motor Company
$92.7 million advertising spending
+ 14.4%
6 Procter & Gamble
$78.7 million advertising spending
+ 55.4%
7 General Motors Corp.
$74.1 million advertising spending
+ 6.3%
8 Ford Motor Co.
$71.3 million advertising spending
+ 29.1%
9 Government of Australia
$68.9 million worldwide advertising spending
+ 50.3%
10 David Jones
$61.8 million advertising spending
+ 142.8%
According to Nielsen Media Research
1 Procter & Gamble
$208.2 million advertising spending
+ 27.6%
2 Cheung Kong Holdings
$131.5 million advertising spending
- 10.5%
3 HSBC Holdings
$75.5 million advertising spending
+ 12.4%
4 Jardine Matheson Holdings
$62.1 million advertising spending
+ 4.1%
5 Sun Hung Kai Properties
$57.0 million advertising spending
+ 44.8%
6 McDonald’s
$53.0 million advertising spending|
+ 14.8%
7 Pacific Century Group Holdings
$50.9 million advertising spending
- 20.4%
8 Henderson Group
$44.1 million advertising spending
+ 60.3%
9 Government of Hong Kong
$41.6 million advertising spending
- 19.3%
10 Sony Corp
$36.7 million advertising spending
+ 16.6%
According to Nielsen Media Research
1 Unilever
$474.8 million advertising spending
+ 56%
2 Procter & Gamble
$201.4 million advertising spending
+ 33.3%
3 Tata Group
$127.0 million advertising spending
+ 63.6%
4 Paras Pharmaceuticals
$114.0 million advertising spending
+ 4.4%
5 Maruti Udyog
$100 million advertising spending
+ 65.3%
6 Reckitt Benckiser
$94.6 million advertising spending
+ 30%
7 PepsiCo
$91.6 million advertising spending
+ 48.2%
8 Government of India
$89.3 million advertising spending
+ 230.2%
9 Dabur India
$82.7 million advertising spending
+ 28.4%
10 Samsung Group
$81.4 million advertising spending
+ 46.2%
According to Nielsen Media Research
1 Toyota Motor Company
$760.4 million advertising spending
- 6.5%
2 Matsushita Electric Industrial Co.
$680.0 million advertising spending
+ 18.8%
3 Honda Motor Co.
$565.7 million advertising spending
+ 11.4%
4 Kao Corp.
$555.1 million advertising spending
+ 10.1%
5 Procter & Gamble
$507.4 million advertising spending
+ 24.2%
6 Seven & I Holdings Co.
$481.6 million advertising spending|
+ 6.6%
7 KDDI Corp.
$464.8 million advertising spending
- 1.4%
8 Nissan Motor Co.
$427.3 million advertising spending
+ 15.8%
9 Suntory
$359.2 million advertising spending
+ 25.7%
10 Canon
$347.8 million advertising spending
+ 38.8%
According to Nikkei Advertising Research Institute
1 Samsung Group
$195.2 million advertising spending
+ 17.1%
2 SK Telecom Co.
$130.2 million advertising spending
- 9.1%
3 LG Electronics
$104.6 million advertising spending
+ 29.7%
4 KT Corp.
$104.5 million advertising spending
+ 8.6%
5 KTF Co.
$84.4 million advertising spending
+ 22.7%
6 Pacific Chemical
$64.9 million advertising spending|
n/a
7 Hyundai Motor Co.
$64.4 million advertising spending
+ 14.2%
8 Kia Motors
$57.5 million advertising spending
+ 15.6%
9 LG Telecom
$44.9 million advertising spending
+ 6.7%
10 General Motors Corp
$40.9 million advertising spending
- 0.7%
According to Nielsen Media Research
